We host and built robinsonstith.com, so this is the review we owe you rather than a pitch: what is working (a lot), what we found while looking closely, and what we would fix first. Where we could not verify something from the outside, it is marked to confirm.
Scored 1–5 from an outside-in review of robinsonstith.com, its search listings, Google Business Profile and social accounts in early September 2026.
Secure, responsive and clear phone-first calls to action — but a 2025 "Vote Today!" banner is still live, the COI nav path 404s, and the Slider Revolution hero is a 2018-era pattern.
Broken title templates ("Jimmy Robinson - %"), no InsuranceAgency schema, homepage targets only "home insurance", and dozens of near-duplicate street-level pages.
4.9 stars and a deep review history in New Bern. Greenville's profile is thin, and hours disagree between the site (8:30–5) and aggregators (9–6).
Facebook, Instagram and LinkedIn exist and post occasionally, but nothing on the site links to them and cadence is unverified.
Two Google Tag Manager containers fire on every page; no visible measurement of the JavaScript-embedded quote and COI forms or of phone calls.
Ordered by what we would fix first. We can action the first three within our existing hosting relationship.
The nav's certificate-of-insurance link resolved to /certificate-of-insurance/ and returned a 404 during our review (the live COI form may sit at a different URL — to confirm). For a commercial-lines agency whose contractors in Greenville need COIs daily, a broken COI path is a service failure, not a web nit.
Fix: confirm the correct COI URL, 301-redirect the old path, add the COI request to the header of every page, and measure submissions (see Tracking).
The 2025 Best Insurance Agency voting closed October 2, 2025; the banner is still on every page in September 2026. It undercuts the "since 2018" credibility it is meant to build.
Fix: replace with a permanent "Voted Best Insurance Agency 2018–2025" badge and a dated 2026 voting banner only while voting is open, with an auto-expiry.
Pages show "JavaScript is required for this content"; the vendor is to confirm. There is no visible hand-off to an agency management system, so web leads most likely arrive as plain emails — the one place the no-voicemail promise cannot reach.
Fix: native, accessible WordPress forms with a server-side fallback, routed to the AMS or a lead-routing tool with a 15-minute response target (the BICS integration concept covers this).
Eastern NC insurance search is seasonal (hurricane, wind, flood, boat) and the site has no place to answer those questions.
Fix: a Resources section with a seasonal editorial calendar (see 90-day plan).
Functional, but a 2018-era pattern: slow to paint on mobile, and the message rotates before anyone reads it. Homepage last modified 13 March 2025.
Fix: a static hero with one headline, the two offices, one primary CTA, and the review badge (see the before/after mock below).
Facebook and Instagram are active but unreachable from the site.
Fix: footer icons with UTM-tagged links, both directions.
Not unusual for an agency this size, but each is a service touch competitors are adding.
Fix: at minimum, carrier "pay my bill" links and a "text us" option on the Contact page.
No action needed.
A simple wireframe of the change we would make first — one message, both offices, the review badge, and the two actions that matter (quote and certificate).
Search results show "Medicare Supplement Insurance New Bern, NC -", "Request a Quote -", "Team -" and "Jimmy Robinson - %": the site-name variable in the Yoast title template is empty on some pages and renders a literal "%" on others. og:title inherits the same broken suffix, so shared links look unprofessional.
Fix: repair the template (%%title%% | Robinson & Stith Insurance), rewrite the 20 most important titles by hand.
Title tag "Home Insurance in New Bern, NC"; H1 "Insurance with a Human Touch". The brand name and the Greenville office are absent from the single most important page.
Fix: "Robinson & Stith Insurance | Home, Auto & Business Insurance in New Bern & Greenville, NC"; keep the tagline as the sub-headline.
No JSON-LD detected on the homepage or quote page. Two offices, hours, phone numbers, the 1905 founding date and the review rating are all eligible for rich results.
Fix: InsuranceAgency schema per office, sameAs links to the social profiles and GBP.
Pages such as "Insurance Rock Creek Road, New Bern, NC" repeat about 1,200 words with the street name swapped. Google indexes them today, but they are the pattern most at risk of a thin-content devaluation. Estimated 60–120 indexed URLs to confirm.
Fix: consolidate into a handful of genuine neighbourhood and county pages (Craven, Pitt, Carteret, Pamlico) with real local content; 301 the rest.
Despite a physical Greenville office focused on commercial lines, there are no pages for "contractors insurance Greenville NC", "workers comp insurance New Bern", "flood insurance Craven County" or "boat insurance Oriental NC".
Fix: a Greenville office page plus six commercial-lines landing pages.
The New Bern Chamber member page lists newberryinsurance.com — almost certainly a data-entry error, but it leaks referral traffic and weakens local citation consistency.
Fix: one email to the Chamber; then a citation audit of the top 30 directories for both offices.
Without a blog there is nothing to rank for the hurricane, wind and flood questions that dominate eastern NC insurance search from June to November.
Fix: covered in the content plan below.
"Before the first named storm: photograph every room, know your wind deductible, and check whether your flood policy is in force — there is a 30-day wait. Call 252-633-1174 and a real person will pull your policy while you are on the line."
Photo of the 513 Pollock St. office door. "Robinson & Stith opened here in 1905. Same street, same promise: insurance with a human touch."
A two-image carousel explaining what a homeowners policy covers, what a wind policy covers, and why flood is separate in Craven and Carteret counties.
"Greenville contractors: our COI request form is one click from every page and our team answers the phone — no voicemail during business hours. 252-321-0429."
"Thank you, New Bern. Voted Best Insurance Agency every year since 2018 in the Sun Journal Voter's Choice awards. Voting for 2026 opens soon — we will let you know."
"Trailered, moored at Oriental, or on a lift: three ways a boat policy differs. Ask Julie or any of our account managers for a five-minute review before launch."
A modest Google Ads program to catch high-intent searches the organic fixes will take a few months to win. Budget and volumes are illustrative until we see search data.
| Campaign theme | Example keywords | Geo |
|---|---|---|
| Personal lines, New Bern | home insurance new bern nc · flood insurance craven county · wind and hail insurance new bern · boat insurance oriental nc | Craven, Pamlico, Carteret, Jones counties; radius around Havelock |
| Commercial lines, Greenville | contractors insurance greenville nc · workers comp insurance greenville nc · certificate of insurance greenville · general liability insurance pitt county | Pitt, Greene, Lenoir, Beaufort counties |
| Brand and competitor defence | robinson stith insurance · robinson & stith new bern · insurance agency near me (both offices) | 15-mile radius around each office |
Call-only ads during 8:30–5:00 for the personal-lines theme (the no-voicemail promise is the conversion advantage); form and COI conversions imported from GA4 for the commercial theme.
Headlines rotate: "Since 1905 in New Bern" · "4.9 Stars, 139 Google Reviews" · "Flood, Wind & Hail Quotes" · "Greenville Commercial Lines". Sitelinks: Request a Quote · Request a Certificate · Submit a Claim · Our Team.
Our sister analytics firm, BI Consulting Services, has drafted a sample book-of-business dashboard for Robinson & Stith — retention, renewals due by month with hurricane season overlaid, premium by carrier and office, and web-lead speed-to-first-contact — fed from your agency management system, IVANS downloads and the website forms. Paired with it is a one-page integration concept that routes every quote and COI request straight into the agency so the no-voicemail promise extends to the web. Both are attached; both use sample data until we connect to your systems.